Our chips are made with real pomegranates and potato. We take pomegranate juice and combine it with potato starch, then bake it to seal in the nutrients. Then we quickly fry the chip to get its satisfying crunch and add a special blend of seasonings to enhance the natural pomegranate flavor.

Our Hummus Chips aren’t technically made out of hummus, they are made out of chickpeas, the main ingredient in hummus. We take chickpea flour, apply a lot of pressure and heat to turn it into that dippable shape you are eating, then bake it to seal the nutrients into a raw-pasta-like shell. Then we quickly fry the shell to get the satisfying crunchy texture and add a special blend of seasonings to give that great taste of hummus. Our Lentil Chips go through the same process, but we (obviously) use lentils instead of chickpeas and add different seasonings.

We are involved in every aspect of the process from farm to shelf. We work closely with our suppliers to get all-natural ingredients that are non-GMO and live up to our standards of quality and taste. We spent months developing each unique flavor, tasting different versions and making adjustments. The bag design was very much a labor-of-love in putting our ideas onto the package (we had a good bit of help from our design company too).

Our Hummus Chips come in Sea Salt, Roasted Red Pepper, Tomato Basil, and Spicy Chili Pepper (don’t worry, it’s not too spicy). Lentil Chips are available in Sea Salt, Creamy Dill, Jalapeno and Bruschetta. Pomegranate Chips are available in Sea Salt, Black Pepper, White Cheddar, and (only for the holidays) Dark Chocolate. We are always looking for more flavors to add to the lineup, so let us know if you have any ideas.

As a young brand, we are working hard to get into a store near you. Use our store locator to find out where we are now. If we aren’t near you, you can buy our chips in our Online Store, or let us know if your favorite store doesn’t have our chips yet by contacting us.

Simply7 refers to the 7 core standards that all of our products follow. These core standards are things we truly believe should be basic expectations for any snack food. They are: 0 Grams Trans Fat and No Cholesterol; No Artificial Colors or Flavors; No Additives or Preservatives; Gluten Free Ingredients; All Natural Recipes; Simple Ingredients; and Simply Delicious. Many people think that the Simply7 means that our chips have 7 ingredients, but that is not the case. In fact, our Sea Salt Lentil Chips only have four ingredients (lentil flour, potato starch, oil, sea salt). Of course, some of our chips have more than 7 ingredients, but we are constantly looking for ways to simplify our recipes even more.

We believe that the closer it is to its original form, the purer it is and the better it is for you. That means no artificial colors, no artificial flavors, no preservatives, no MSG, no additives, no chemicals. And yes to real chickpeas, real lentils, real sea salt, real tomatoes and red peppers and garlic and all the other delicious stuff. Because nature is beautiful and it tastes great! Why mess with perfection?

There are 0 grams of trans fat in our chips (another one of our 7 core standards). There are also 0 grams of saturated fat in our Lentil Chips and only 0.5 grams of saturated fat in our Hummus Chips and Pomegranate Chips.

We use only all-natural expeller-pressed safflower oil. Expeller-pressing oil is the preferred method because the seeds (in our case, safflower) are crushed using a ton of pressure (literally, up to 15 tons per square inch). The other method uses chemical solvents to extract the oil from its source, then it is super-heated (which removes the toxins but also most of the nutrients) and “improved” with preservatives. That pretty much goes against all of our 7 core standards, so we stay as far away from the chemical stuff and only use expeller-pressed oil.

Our chips are made to be dipped. We worked hard to make sure that each flavor tastes great on its own, but eating them with dip truly makes these snacks taste exceptional. Each flavor of chip has a specific dip recipe on the back of the package that would pair great with that chip. You can see other recipes on our website and mix-and-match to find out what combination you really like.

Simply 7 Snacks are made without artificial preservatives, and they still stay fresh for 6 months (or more). If you can’t finish the bag before it goes bad, we are doing something wrong.

Yes, now all of our chips are Kosher (certified by CRC – Chicago)! Our packaging will be updated with the kosher symbol soon.

Our chips are made with gluten-free ingredients, which means all of our suppliers have declared to us that there is no gluten or wheat in any of the ingredients we use. However, we make our chips on equipment shared with wheat, which means that there could be very small trace amounts (we are talking 0.008% or less) of gluten in our chips.

Our chips do not contain any wheat, soy, peanuts, treenuts, eggs, shellfish, or sesame seeds.

Some of our products do contain milk ingredients. All of our Hummus Chips and our Creamy Dill Lentil Chips contain milk ingredients because we use whey powder (from cheese production) to give them that creamy taste you love. Our White Cheddar and Dark Chocolate Pomegranate Chips also contain milk ingredients.

We make our chips on equipment shared with wheat, which means that we can’t guarantee that there aren’t trace amounts of gluten in our chips.

Simply 7 Snacks are made in Houston, Texas, located close to a port to easily get our authentic ingredients from around the world and perfectly positioned to quickly send our chips all over the USA.

It’s not just our story, it’s your story too. Get a few bags of Simply7, share some with your closest friends, and then tell the world about your experience. You can become a fan of ours on Facebook (www.facebook.com/Simply7Snacks), follow us on Twitter (@Simply7Snacks), or read our “Simply Delicious” blog (blog.simply7snacks.com).